Provider Essentials
A tool that generates compliant NDIS documents — repositioned around the provider who's short on time, not the software.
The problem
The old site sold features to people who were buying relief. Providers didn't need a spec sheet; they needed to believe the paperwork would stop eating their week.
The approach
We cut the copy hard, led with the outcome, and shaped every page around one anxious buyer: the provider facing an audit. Signal first, page second.
What changed, and why
Replaced the feature grid with a single outcome headline
Buyers decide on the promise, not the parts list. Fewer words, higher signal.
Moved the proof (compliance, speed) above the fold
The one objection — 'will this actually be compliant?' — gets answered before it forms.
One primary action per screen
Every extra choice leaks intent. A single next step converts more of the ready buyer.
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Bounce
Fill with real figure
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Trial starts
−60%
Words on the home page
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